Online Business Essentials

What does it take to succeed online?  A domain name, a web site, someone to develop and host the site and finally someone to help you generate traffic to your web site.

Domain Names

A web site domain name is how people will locate your web site.  A dot com (.com) domain name is essential.  Creativity and brainstorming are essential at this level.

Questions to ask yourself are:

  • Does this domain name let people know what my business about?
  • Is it easy to spell?
  • Is it available?
  • How long should I register this domain for and how will I know when it is about to expire?
  • What does a domain name cost to register?

Web Site Development

The area where most business incur the greatest expense is in the area of web site design, development and implementation. It used to be that anyone with Microsoft FrontPage and a little imagination could be a web designer.  One developer quotes one price another developer quotes a completely different price – often thousands of dollars apart.  There are several reasons for this.  Ignorance on the part of most clients about the cost of developing a web site and ignorance on the part of most developers.  Prices are often unjustified and made on the “gut-level” because they feel a client can “afford” to pay more.