Strategic Content Marketing

The Content

Blogs

  • Industry Specific Topics To Build Tag Clouds & Thought Leadership
  • SEO Embedded Terms & Concepts
  • Tonality Reflective of Corporate Culture, Mission, Vision (Starting with Why)

Web Content & Articles & eNewsletters

  • Identify Holes In Current Content
  • Create Content & Add To Site

Case Studies

  • Industry Engaging Solutions Provided by Your Company
  • Focus On ERP Specific Challenges, Opportunities & Solutions
  • Clear Presentation of Problem/Solution/Result by Your Company

Social Engagement

  • LinkedIn Groups/Page Management
  • Facebook/ Google+ Page Creation/Management
  • Pinterest account setup & board(s) Management
  • Twitter Account(s) Setup & Management

Press Releases

  • News/Noteworthy With Focus On Highlighting Strengths, Key Business Relationships, Talent & Partnerships

SEO & SEM

  • Review/Audit Current SEO Efforts
  • Reword Content To Capture Greater SEO Rankings
  • Integrate Into All Content Touch Points

Video

  • Establish YouTube/Vimeo Channel
  • Monitor/Moderate
  • Create Branded Production Elements/Themes
  • Approve Script For All Product/Training Videos

Metrics That Matter

  • Identify Baseline & Measure/Monitor All Content Touch Points

The Process

Annually – Content Marketing Boot Camp / Annual Content Marketing Planning $1,950

  • Two Half Day Planning Sessions Focused On:
  • Assess Current Marketing Efforts
  • Review of What Works/What Doesn’t?
  • Upcoming Events, Company Product Offerings, News/Noteworthy Items
  • Align Communications Around Mission/Vision (Starting w/ Why)
  • Identify & Commit To Content Delivery Options (i.e. Social Media, Blogging, Press Releases, Case Studies, Etc.)
  • Confirm Budgets & Timelines
  • Blog Kick-Off (Blog About Page, Way To Subscribe, Up To Three Foundational Blogs)
  • Develop Special Report / Free Gift To Build Subscriber List

Quarterly – Quarterly Strategy Planning & Review – $1,250

  • Half Day Planning Session Focused On:
  • Review Goals/Objectives From Annual Plan
  • Review of What Works/What Doesn’t? Statistics & Overall Strategy Execution
  • Highlight Key Initiatives & Opportunities
  • Identify Additional/Emerging Content Delivery Mediums (i.e. Social Media, Blogging, Press Releases, Case Studies, Etc.)
  • Schedule Interviews & Content Delivery Schedule

Monthly – Strategy Planning – See Package Pricing Below

  • Quick Check-in Calls Focused On:
  • Additional Informational Interviews For Content
  • Review Of Content To Be Posted
  • Monitoring & Engaging Social Accounts/Profiles

The Packages

Bronze Package – $950

  • Twitter Management Of Industry Trends / Your Company Leadership In The Marketplace (5-10 Per Week)
  • Facebook/Google+ Feed Updates (2-3 Per Week)
  • 1 Blog Post Per Month
  • 1 Press Release OR 1 Email Newsletter Focused On Modules/Upgrades/Announcements/Testimonials

Silver Package – $1,500

  • Twitter Management Of Industry Trends / Your Company Leadership In The Marketplace (10-15 Per Week)
  • Facebook/Google+ Feed Updates (6-10 Per Week)
  • Special Report / Free Gift For New Subscribers
  • 1 Blog Post Per Month
  • 1 Press Release
  • 1 Email Newsletter Focused On Modules/Upgrades/Announcements/Testimonials

Gold Package – $2,750

  • Twitter Management Of Industry Trends / Your Company Leadership In The Marketplace (15-20 Per Week)
  • Facebook/Google+ Feed Updates (10-15 Per Week)
  • Special Report / Free Gift For New Subscribers
  • 2 Blog Posts Per Month
  • 2 Press Release
  • 2 Email Newsletter Focused On Modules/Upgrades/Announcements/Testimonials
  • Up To 3 Additional Articles/Press Releases/Videos/Web Pages
  • 10-Part AutoNewsletter Series

Platinum Package – $7,500

  • Twitter Management Of Industry Trends / Your Company Leadership In The Marketplace (20-30 Per Week)
  • Facebook/Google+ Feed Updates (15-25 Per Week)
  • 4 Blog Posts Per Month
  • 4 Additional Articles For Online Or Offline Distribution Or As Guest Blogs
  • Special Report / Free Gift For New Subscribers
  • 1 Case Study
  • 20-Part AutoNewsletter Series
  • Choice Of 6 Additional Articles/Press Releases/Videos/Web Pages

Content Marketing a La Carte Pricing

Service Description Price
Case Study Customer interview specifically aimed at a particular industry and/or ERP where Your Companys solution is highlighted. $1,700
Email Newsletter Email news letter focused on modules/upgrades/announcements. $550
Press Release News/Noteworthy With Focus On Highlighting Strengths, Key Business Relationships, Talent & Partnerships $550
Executive Bio Writing Interview executive, review CV/resume, develop bio and bulleted list of speaking points for website/media $750
Single Podcast A 3-5 minute podcast about a specific product or service. $750
Podcast Series
(3 minimum)
Each 3-5 minute podcast would highlight a topic, product or service offering to highlight selling features. $500 ea.
Single Video A 3-5 minute video about a specific product or service. Includes production value with brand identity integrated into intro and ending of video. $2,500
Video  Series
(3 minimum)
Each 3-5 minute video would highlight a topic, product or service offering to highlight selling features. Includes production value with brand identity integrated into intro and ending of video. Plus numbering and linking between each video in series. $2,100

ea.

Product Data Sheet 1 page product sheets specifically designed to highlight selling features. Interview with sales team on selling points. $1,200 ea.
Web Page Content Standard web page content developed with Keyword/SEO elements. $350 ea.
Landing/Section Page Content Content specifically written to showcase the information, products or services found within a specific section of the website. Keywords and SEO integrated. $900 ea.
Web Category/Section Content Content specifically written for an entire section or category of the site. Minimum of 4 pages with cross-linking and keyword/SEO elements across all sections. Starting at $3,500

 Additional/ Future Services

Service Description Price
Article Bylined article developed, copy edited and proofed. TBD
Feature Article / White Paper / eBook Content from blogs, interviews, Q&A, tradeshows and testimonials pulled together into a branded document for publication and distribution. TBD
Printed Newsletter Up to 1,000 words of printed newsletter content. Newsletter formatting and imagery included. TBD
Presentation  Development Professional presentation development. Slides, branding, imagery and message. TBD